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The Accidental Strategist

Operating Experience, Not Consulting Credentials

CEO, COO, Board, RAF Air Traffic Controller, Technology Founder

14 years from software engineer to CEO of a $50M public company. Founded a technology company. Sat in the chair where strategy meets execution and watched the gap between the two destroy value. Now I help PE owners and portfolio leaders understand what works.

14 years from software engineer to CEO of a $50M public company. Founded a technology company. Sat in the chair where strategy meets execution and watched the gap between the two destroy value. Now I help PE owners and portfolio leaders understand what works.

The secret of change is to focus all your energy, not on fighting the old, but on building the new. - Socrates

The secret of change is to focus all your energy, not on fighting the old, but on building the new. - Socrates

An oil tanker in a strom.
An oil tanker in a strom.
An air traffic control tower.
An Antonov 124 plane.
A Royal Air Force graduation parade at RAF Cranwell.
A Royal Air Force graduation parade at RAF Cranwell.

Why This Matters

Most AI advisory comes from people who have read about operating, not done it. That gap shows up the moment a portfolio CEO has to choose between an adoption plan and the quarterly numbers.

I have been the CEO making that call. I know what holds up under board pressure and what falls apart on contact with the operating reality. That is the lens I bring to every engagement.

Corporate Experience

CEO of a publicly listed multinational software business, 250 people, global.

Founded a speech recognition software company.

Board Chairman, Non-Executive Director, CEO, Startup Founder, Chief Operating Officer, VP R&D and Advanced Programs, VP Product Management

Transformed a 250 person, global, public technology company into a powerhouse of performance.

Created products and executed programs that generated over $500 million in revenue.

Job Functions

Several senior positions responsible for:

Product management | Program Management | software engineering | R&D | operations | QA and product testing | marketing | program management | business development | IT.

Industry Experience

Software & Technology
Simulation and Training
Aviation & Aerospace
Airline Operations and Cargo Logistics
Military Operations
Heavy Industry
Marine Operations

Before The Boardroom

A navigator and cargo officer, with the BP Shipping oil tanker fleet, starting at 17.

Then the Royal Air Force. Commissioned officer, Flight Lieutenant, air traffic controller. Juggling aircraft in crowded airspace where almost-right is not an option.

Air cargo operations on the Antonov 124, the world's largest aircraft. Satellites on Monday, disaster relief on Tuesday, a giraffe on Wednesday. We flew everything that did not fit anywhere else.

The thread runs through all of it. Operating in environments where mistakes have real consequences, where complexity is the default, and where the job is to make the call with what you have.

That is the training that informs the advisory work today.

Education

Master of Business Administration - Nottingham Trent University (2024)

Level 7 Diploma in Strategic Management and Leadership Practice - Chartered Management Institute (2024)

Certifications

AI and technology certifications across Generative AI, Azure OpenAI, Machine Learning project management, and AI in the workplace. Earlier credentials in financial modelling, corporate governance, cybersecurity, and negotiation.

National Association of Corporate Directors Training

Financial Oversight, Risk Management Oversight, Compliance and Ethics, CEO Succession, Strategy and Long-Term Value Creation.

Let's get to know each other

Let's get to know each other

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved