NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

DELIVERING CLARITY FROM COMPLEXITY

DELIVERING CLARITY FROM COMPLEXITY

REAL EXPERIENCE. PRACTICAL ADVICE. BETTER OUTCOMES

REAL EXPERIENCE. PRACTICAL ADVICE. BETTER OUTCOMES

42% of Companies Scrap Most of Their AI Initiatives

I've sat in the CEO seat. I help PE owners and portfolio leadership make the AI adoption decision deliberately, price the dependency before it's accepted, and build so a vendor problem can't take the business down with it.

62%

PE respondents unable to link productivity gains to AI

EY

42%

Up from 17%. Companies scrapping most AI initiatives before production

S&P Global - 2025 Survey

80%+

AI projects that fail

RAND

The Exit Narrative

At exit, every serious buyer asks three questions

Is AI Being Used?

Full transparency of intelligence integration across the value chain.

Is it Working?

Validated efficiency metrics and measurable margin expansion data.

What is it Worth?

Valuation anchored in defensible, proprietary intelligence workflows.

An AI native business answers these with evidence, not intentions. Your intelligence asset becomes quantifiable, your cost structure improvement becomes auditable, and your compounding lead becomes a structural differentiator.

"The window to build a defensible intelligence lead is open now."

"The window to build a defensible intelligence lead is open now."

"The window to build a defensible intelligence lead is open now."

A CLEARER APPROACH TO A COMPLEX REALITY

Deterministic by default.

AI by advantage.

Resilience by design.

Every use of AI buys a capability and creates a dependency on a model, a provider, and infrastructure the business doesn't control. The scarce skill right now isn't AI fluency. It's judgement: knowing where that trade is worth making, and building so the dependency can fail without the company failing with it.

This isn't an argument against AI. The businesses that win the next decade will use it aggressively. It's an argument against adopting it by default instead of by decision.

FROM DIAGNOSIS TO DISCIPLINE

FROM DIAGNOSIS TO DISCIPLINE

FROM DIAGNOSIS TO DISCIPLINE

The PACE SYSTEM

The PACE SYSTEM

Once the diagnosis is honest, PACE is the disciplined path through it.
Once the diagnosis is honest, PACE is the disciplined path through it.
Once the diagnosis is honest, PACE is the disciplined path through it.

01

Position

Before any plan is made, you need an honest picture of where you stand and a clear view of where you are going. A diagnostic of your AI maturity, a map of the gap, and the strategic case for why the journey starts now.

02

Align

Conviction at the top is not enough. This step prepares the extended leadership team, aligns mental models across functions, and addresses the conditions that determine whether adoption takes hold or stalls. The step most programmes skip.

03

Create

A governed, structured approach to AI adoption that connects directly to value creation. Not a pilot programme looking for a use case — a designed system with clear ownership, decision rights, and a direct line to the metrics that matter at exit.

04

Evolve

The intelligence asset compounds over time, but only if someone is actively managing it. This step establishes the measurement framework, adapts the operating model, and turns adoption activity into a story that holds up at exit.

MY BOOKS

Unlock the potential of generative AI with confidence.

Unlock the potential of generative AI with confidence.

Unlock the potential of generative AI with confidence.

Navigate the risks and seize the opportunities of adopting generative AI. From evaluating security and ethical considerations to identifying transformative business applications, get tailored insights to support informed, strategic AI integration.

Navigate the risks and seize the opportunities of adopting generative AI. From evaluating security and ethical considerations to identifying transformative business applications, get tailored insights to support informed, strategic AI integration.

Navigate the risks and seize the opportunities of adopting generative AI. From evaluating security and ethical considerations to identifying transformative business applications, get tailored insights to support informed, strategic AI integration.

A Book, The Accidental Strategist

Strategy & Value Creation

AI is changing how work gets done, but the fundamentals of performance have not changed.

Value still comes from clear strategy, disciplined execution, strong leadership, effective communication, and a relentless focus on the constraints that limit growth.

The companies that win will be the ones using AI to strengthen the fundamentals that already drive revenue, margin, resilience, and enterprise value.

AI is changing how work gets done, but the fundamentals of performance have not changed.

Value still comes from clear strategy, disciplined execution, strong leadership, effective communication, and a relentless focus on the constraints that limit growth.

The companies that win will be the ones using AI to strengthen the fundamentals that already drive revenue, margin, resilience, and enterprise value.

Financial charts

A simple yet powerful process

ReSCUED - A Value Creation Framework

The Accidental Strategist introduces the ReSCUED method. Six steps to continuous value creation. A disciplined and repeatable value creation system.

The Accidental Strategist introduces the ReSCUED method. Six steps to continuous value creation. A disciplined and repeatable value creation system.

Break through growth barriers and create lasting value with proven strategies that deliver measurable results

20+

Years

executive leadership

20+

Years

executive leadership

$500 million

Revenue

business captured

$500 million

Revenue

business captured

1100%

Growth

share price

1100%

Growth

share price

Latest Posts

AI

We had no idea how to do it. He wanted to start Monday anyway

Boards under pressure reach for AI in two postures: as a shield against something they think is coming for them, or as a lever they think will pull the stock up. Both postures skip a step. Before you can point AI at a threat, you have to know precisely what the threat is and precisely where your business is exposed to it.

Strategy

The Information Theory of Business - Part 2

Most management theory treats a business as a collection of processes. We optimise them, automate them, document them, measure their efficiency. I think the abstraction is wrong. A business runs on information.

Strategy

The Information Theory of Business - Part 1

If your company is doing something with AI this year, there is a fair chance it is this: take a process that already exists and make the steps run without people. Faster ticket routing. Auto-drafted reports. An agent that moves the record from one stage to the next.

AI

We had no idea how to do it. He wanted to start Monday anyway

Boards under pressure reach for AI in two postures: as a shield against something they think is coming for them, or as a lever they think will pull the stock up. Both postures skip a step. Before you can point AI at a threat, you have to know precisely what the threat is and precisely where your business is exposed to it.

Strategy

The Information Theory of Business - Part 2

Most management theory treats a business as a collection of processes. We optimise them, automate them, document them, measure their efficiency. I think the abstraction is wrong. A business runs on information.

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved