It always starts with clarity. A company is founded to solve a specific, painful problem. The early roadmap is crisp. Focused. Built on urgency and direct feedback from real users trying to get real things done. And then, success. Customers come in. Revenue grows. The roadmap expands.

Fraud used to be limited by human effort. You could spot the broken English in the phishing email. You could hear the hesitation in the voice. You could flag the dodgy PDF with the pixelated invoice. But now?

AI improves productivity by automating repetitive tasks, freeing up time, and unlocking capacity. It’s true, on the surface. But that story is only half the plot, and if you stop there, you’ll miss where the real value is hiding.

leadership in a complex business isn’t linear. It’s not even rational in the strictest sense. It’s a real-time collision of context, competing priorities, and partial information. Decisions don’t arrive in order, they come in waves. Many are interdependent.