Articles & Insights

too many strategy consultants are selling outdated thinking dressed up in modern language. They’re failing their clients. Not subtly. Not accidentally. Openly.

In the software world and particularly SaaS, features don’t differentiate, experience does. You can match every feature your competitors offer and still lose. Not because your product is worse, but because it feels harder to use, slower to deliver value, or just less thoughtful.

It always starts with clarity. A company is founded to solve a specific, painful problem. The early roadmap is crisp. Focused. Built on urgency and direct feedback from real users trying to get real things done. And then, success. Customers come in. Revenue grows. The roadmap expands.

When revenue stalls, leaders rush to optimize processes, trim costs, and demand more from teams. But what if the problem isn’t how well you’re executing—it’s that no one cares what you’re executing?

There’s a popular saying in business: “Vision without execution is just hallucination.” While a bit tongue-in-cheek, it captures an important lesson. Regardless of how impressive or innovative your strategy might be, if your organization can’t implement it effectively, the strategy itself is doomed.

When it comes to innovation, artificial intelligence (AI) is often heralded as the holy grail, a game-changer capable of transforming industries overnight. The excitement is understandable. AI has the potential to revolutionize how we work, solve problems, and deliver value. However, there’s a concerning trend emerging: businesses leading their innovation efforts with AI rather than using AI to enable innovation.

When overwhelmed with advice, frameworks are the antidote. They bring clarity, alignment, and action to businesses struggling with growth barriers. By adopting the right framework, you can unlock value, streamline decision-making, and position your company for sustainable success.

How can you make a vision statement that gets your team excited and keeps your culture and strategy in line? Let's look into how stories shape leadership, build emotional bonds, and boost team spirit.

The ability to anticipate and capitalize on market shifts can be the difference between thriving and merely surviving. Identifying emerging trends before they become mainstream offers a significant competitive advantage, allowing organizations to adapt quickly, seize new opportunities, and stay ahead of the curve.

When strategy or execution falters, it’s easy for leadership to look for answers in data or performance metrics. However, the actual answer lies within the leadership team.