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Micro-Courses

These micro-courses are designed for boards and C-suite leaders of growth-stage and PE-backed companies who need practical, board-level and C-Suite insight on AI, strategy, and value creation. Each session runs 30–60 minutes, making it ideal for a board meeting slot or an executive off-site briefing. Remote delivery is recommended for flexibility and speed, but in-person sessions are available on request. The fee is $250 per course, and we also offer customized courses tailored to your organization’s specific challenges.

Market Share vs. Addressable Market — Different Levers, Different Moves

Length: 30-45 minutes

Purpose: Don't blur the lines between growing market share and expanding the addressable market, which leads to poor strategy sessions and muddled investment priorities.

Overview:
  • Defines the difference between winning more of the current market vs. unlocking new customers by expanding the market you serve.

  • Shows how differentiators (service quality, reliability, speed, etc.) win share inside the existing market, while new features or capabilities unlock new market segments.

  • Explains how to use data and customer insight to know which lever to pull — and when.

  • Provides examples of software and service businesses that mis-invested by chasing features their current customers didn’t need.

Key Takeaways:
  • A board-ready framework for aligning investment to the right growth lever.

  • A clearer understanding of when to strengthen differentiators vs. when to extend the product’s core features.

  • A mental guardrail to avoid feature bloat that fails to move revenue or valuation.